HOW IT WORKS
Every project follows the same structured workflow — so you always know where we are, what’s next, and when you go live.
Every project follows the same structured workflow. No surprises, no dropped balls. Timeline estimates are confirmed in your project proposal.
In-depth conversation about your business, audience, goals, and competitive landscape. I listen more than I talk.
1–2 daysTranslating the brief into a clear content strategy, page hierarchy, and conversion plan designed around your ideal client.
2–3 daysBuilding the exact page structure and navigation flow your site needs to guide visitors toward taking action.
1 dayLow-fidelity wireframes showing layout, content hierarchy, and information placement — before any visual decisions are made.
2–3 daysFull-colour design mockups built in Canva using your brand system, or one we develop together during this project.
3–5 daysStructured feedback round on the visual design. You review, I refine — until it’s exactly right. Includes 2 revision rounds.
2–3 daysBuilding the approved design in WordPress + Elementor Pro with mobile-first execution and clean code output.
5–10 daysCross-browser and mobile testing, form testing, speed optimisation, Core Web Vitals check, and final SEO review.
2 daysDNS configuration, live launch, handover documentation, and a complete walkthrough of your new website.
1 dayPHASE ONE STARTS HERE
The discovery call is free and there’s no obligation. We’ll talk about your goals and whether Propel is the right fit.