HOW IT WORKS
A Proven 9-Phase Process
From Discovery to Launch
Every project follows the same structured workflow — so you always know where we are, what’s next, and when you go live.
Nine Phases. One Proven Outcome.
Every project follows the same structured workflow. No surprises, no dropped balls. Timeline estimates are confirmed in your project proposal.
Discovery & Brief
In-depth conversation about your business, audience, goals, and competitive landscape. I listen more than I talk.
1–2 daysStrategy & Planning
Translating the brief into a clear content strategy, page hierarchy, and conversion plan designed around your ideal client.
2–3 daysSitemap & Architecture
Building the exact page structure and navigation flow your site needs to guide visitors toward taking action.
1 dayWireframes
Low-fidelity wireframes showing layout, content hierarchy, and information placement — before any visual decisions are made.
2–3 daysVisual Design
Full-colour design mockups built in Canva using your brand system, or one we develop together during this project.
3–5 daysClient Approval
Structured feedback round on the visual design. You review, I refine — until it’s exactly right. Includes 2 revision rounds.
2–3 daysWordPress Development
Building the approved design in WordPress + Elementor Pro with mobile-first execution and clean code output.
5–10 daysQA & Testing
Cross-browser and mobile testing, form testing, speed optimisation, Core Web Vitals check, and final SEO review.
2 daysLaunch & Handover
DNS configuration, live launch, handover documentation, and a complete walkthrough of your new website.
1 dayPHASE ONE STARTS HERE
Let’s Begin With a Conversation
The discovery call is free and there’s no obligation. We’ll talk about your goals and whether Propel is the right fit.